Come Home with a Story at General RV

For 60 years, General RV Center has helped countless families make RV memories. Now, General RV is dedicated to helping families make more than memories and come home with a story. General RV has launched a new brand campaign to help solidify the family-owned company as the premiere RV dealer in the country. The campaign will highlight fun and inspirational stories of camping and RV journeys from customers past, present or future.

The first TV commercial for the new brand campaign is now live in various television markets and on several social media and digital platforms. You can also see it right here, or in the view box above.

New research from Kampgrounds of America shows the number of RVing households in North America expanded by more than 3.5 million from 2019-2021, which equates to an increase of 62 percent during that time period. In addition, an RVIA survey shows that RVers are getting younger, with millennials making up 65 percent of all new RV buyers, and the average buyer is 33 years old.

Come Home With A Story Contest

Customers are being encouraged to share their camping stories (in 250 words or less) and photos with General RV for a chance to win one of three drawings for a $1,000 General RV gift card. Those who submit their camping stories on the General RV brand campaign’s dedicated webpage will be automatically entered to win. Customers can also share their stories on social media using the hashtag’s #GeneralRV and #ComeHomeWithAStory.

Elements of the brand campaign have been in use at RV shows across the U.S. in late 2022 and early 2023. The imagery and text capture moments where camping and RV memories are born. However, the brand campaign reflects that these moments often become more than memories, but stories shared for generations. That’s where General RV comes in.

General RV’s Commitment to Creating Lasting Memories

“Come Home With A Story is designed to celebrate campers of all ages who embrace adventure and return with lasting memories and inspirational stories,” said Alicia Gewinner, Director of Marketing at General RV.  “It’s through the brand campaign that we aspire to create positive connections to the RV lifestyle for all RV owners and first-time purchasers.”

As the RV demographic continues to change, the path to purchase is also shifting. Research shows a buyer’s journey starts with a spark – something that connects and draws a customer to the RV lifestyle. A qualitative study published by GO RVing found that a positive RV camping experience is a strong indicator of whether or not a customer will buy a new RV from a dealership today. More than 25 percent of current and emerging campers cite positive camping experiences – whether during childhood or during the last five years – as positive influences on their path to purchase.

“We created this campaign to celebrate camping stories and to inspire,” Gewinner said. “We want to create a spark and show campers that every trip they take – big or small – you always come home with a story.”

Visit Your Local General RV Today

Ready to take your RV adventures to the next level? Let General RV help you discover the RV lifestyle. We offer a huge selection of new motorhomes, travel trailers and fifth wheels, as well as used RVs for sale. Need RV parts? We’ve got those, too. And our highly trained technicians can help with all your RV service needs. Visit our RV Virtual Showroom to start browsing now. Or find a General RV dealer near you. Whether you shop online or in store, our experts will help you camp with confidence.